A Plan for Non-Stop Prospecting Success

A Tiered Prospecting Strategy Will Lead to Increased Sales and Income We all love it when a family member, acquaintance or past client calls for real estate help. This is the real estate industry’s equivalent of “manna from heaven.” and it makes the work of prospecting both easy and enjoyable. But what happens when you…

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Adopt the Real Estate Winning Mindset to Succeed in Any Market

Sherri Johnson explores the key essential behaviors of effective and thriving real estate teams and how teams can achieve 7-figure incomes while accelerating year-over-year growth. Maybe you’re operating your business within your brokerage’s umbrella, co-branding with the broker for mutual success and growing your team at a nice, steady pace. Or, maybe you’re experiencing the…

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Using Videos to Be Memorable and Gain More Clients

Three Aspects of Video Communication to Achieve Maximum Impact Have you ever noticed that people quote movies a lot more than they quote books? The reason is simple: Adding a face and a voice to a message makes it exponentially more impactful than relying on words alone. This is meaningful to real estate because, as…

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Managing Client Expectations for Successful Transactions

Purposeful Guidance and Emotional Control Lead to Better Results While the general process of selling or buying a home is typically the same for most transactions, inevitably each transaction will experience some number of unique nuances and challenges. Preparing clients for those occurrences is a skill that agents and teams must develop to navigate a…

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The Importance of TimeBlocking for New Business

Make the Commitment to Prospecting by Overcoming Reluctance and Interruptions Whether you are a brand-new agent or a veteran agent with decades of experience, the most important activity for real estate success remains the same: prospecting. For many agents, however, the demands and distractions of daily business—and life in general—often interfere with prospecting for new…

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Your Team SWOT Analysis for 2021

Survey Your Team’s Business Landscape to Identify Opportunities and Priorities A SWOT analysis is an exercise that businesses use to evaluate their current situations. SWOT stands for Strengths, Weaknesses, Opportunities and Threats—doing an analysis to identify real elements within those four categories will help you focus on where you are now in your business and…

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3 Essential Roles for Team Leadership

Provide Inspiration, Guidance and Accountability to Create More Sales for Your Agents. Sales are the primary driver of real estate success, and consistently focusing your team on making new sales calls and generating new listing and buyer opportunities is the most impactful thing that you can do for them. Daily, weekly and monthly inspiration, guidance and…

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When a Team Member Considers Leaving

Three Questions to Help Understand the Situation and Guide Your Response Occasionally within your team, dynamics change with a team member to the point where they reconsider whether to remain in your group or not. This is not necessarily a bad thing—relationships and goals evolve, and this may be in everyone’s best interest. However, if…

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Inspire Team Sales by Example

The Speed of the Leader Determines the Rate of the Pack As a team leader, you are most likely the top producing agent on your team. Your relationships, charisma, knowledge, sales skills and database of clients all contribute to keeping your personal production at a high level, and they inspire the other agents on your…

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Teach Your Team About Business Profitability

Smart Management of Revenue and Expenses Will Improve Agents’ Income and Performance   You and your team have likely already set new goals for 2021. If you are like most real estate agents, those goals will include sales goals such as closed volume, closed units and gross commissions.   An often-overlooked part of real estate…

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