Converting Listing Lead To Appointment – Sherri's Tip of the Month

Every month Sherri shares with you one of her favorite tips, for this month it is about converting listing lead to appointment.

This month's tip is about Converting Listing Lead to Appointment!

Watch this tip and others on our Youtube page at www.Youtube.com/SherriJohnson!

Click here to get a free 30-minute strategy call.

Converting Listing Lead to Appointment

I'm so excited you're here for this month's Tip of the Month, which is how to convert a listing lead into an appointment by adding value. And so everyone knows that the person who adds value gets hired. It's very hard to differentiate yourself with all these real estate agents.

You need to have a plan and a strategy that dramatically differentiates you from everyone else. One way to do that is to add tremendous value. The agent who adds the most value is going to get hired. I say this all the time. My dad taught me this when I was very young, add value and people will hire you.

So what kind of value do you add? And how do you get an appointment by adding value? Well, it's very simple. By adding value to a conversation, I will make myself invaluable and attractive, and people will say, “Yeah. I want that. I actually do want you to come over.”

So by talking that way with a potential listing, how do you create that value? One way that I recommend and teach our coaching agents is this. By adding value to the process, I say to a seller, “You need me now.” Right? “You need me before you put the house on the market. I work with clients months before they put their house on the market.

I can help you create the home improvement list. You mentioned you are going to be doing some home improvements to the house to get it ready for sale. You need me now before you make the home improvement list or before you hire a contractor. I can save you time and money.” Everybody wants to save time and money, right?

So think about that. “Mr. and Mrs. seller, you need me now. I realize you're not listing the house this week.” Right? Again, if I get there, I'm there. We might list it, or we might list it in a couple of weeks, or we might list it in two months. It doesn't matter. I'm the one getting the listing appointment.

So by adding value and saying, “I can help you make decisions about what needs to be done to your home. The slate floor in your foyer that you think needs to be ripped out because you haven't sold a house in 15 years, I'm going to suggest that you leave the slate because buyers today loves slate.

We're going to put that money to a better use for a faster sale somewhere else in the house, or better off, keep it in your pocket.” So I add value to the process. I can save you time and money. And as soon as they say yes to that, we're going to tie it down with, “What's better for you? Thursday at 5:00 or Saturday at 10:00?”

By adding value, people realize, “Oh, I do need your services and I do need them now.” So use that tip. I hope it helps you secure lots of listing appointments in the next week or two. And I look forward to seeing you on our next edition of the Tip of the Month. I'm Sherri Johnson, and you rock.

I'm so excited you're here for this month's Tip of the Month, which is how to convert a listing lead into an appointment by adding value. And so everyone knows that the person who adds value gets hired. It's very hard to differentiate yourself with all these real estate agents.

You need to have a plan and a strategy that dramatically differentiates you from everyone else. One way to do that is to add tremendous value. The agent who adds the most value is going to get hired. I say this all the time. My dad taught me this when I was very young, add value and people will hire you.

So what kind of value do you add? And how do you get an appointment by adding value? Well, it's very simple. By adding value to a conversation, I will make myself invaluable and attractive, and people will say, “Yeah. I want that. I actually do want you to come over.”

So by talking that way with a potential listing, how do you create that value? One way that I recommend and teach our coaching agents is this. By adding value to the process, I say to a seller, “You need me now.” Right? “You need me before you put the house on the market. I work with clients months before they put their house on the market. I can help you create the home improvement list. You mentioned you are going to be doing some home improvements to the house to get it ready for sale.

You need me now before you make the home improvement list or before you hire a contractor. I can save you time and money.” Everybody wants to save time and money, right? So think about that. “Mr. and Mrs. seller, you need me now. I realize you're not listing the house this week.” Right? Again, if I get there, I'm there. We might list it, or we might list it in a couple of weeks, or we might list it in two months. It doesn't matter. I'm the one getting the listing appointment.

So by adding value and saying, “I can help you make decisions about what needs to be done to your home. The slate floor in your foyer that you think needs to be ripped out because you haven't sold a house in 15 years, I'm going to suggest that you leave the slate because buyers today loves slate.

We're going to put that money to a better use for a faster sale somewhere else in the house, or better off, keep it in your pocket.” So I add value to the process. I can save you time and money. And as soon as they say yes to that, we're going to tie it down with, “What's better for you? Thursday at 5:00 or Saturday at 10:00?”

By adding value, people realize, “Oh, I do need your services and I do need them now.” So use that tip. I hope it helps you secure lots of listing appointments in the next week or two. And I look forward to seeing you on our next edition of the Tip of the Month. I'm Sherri Johnson, and you rock!

Click here to get a free 30-minute strategy call.

  Sherri is CEO and founder of Sherri Johnson Coaching & Consulting. With 25 years of experience in real estate as an agent, broker, and executive, Sherri now offers her proven strategies through coaching, consulting and keynote speaking services nationwide. She is a national speaker for the Homes.com Secrets of Top Selling Agents tour and is the Official Real Estate Coach for McKissock Learning and Real Estate Express. She is also a preferred national coach for multiple Top-10 national real estate brokers, and has been named a RISMedia Real Estate Newsmaker in 2020 and 2021 as an Industry Influencer and Thought Leader.  Learn more about Sherri by visiting https://www.SherriJohnson.com/ Like us on Facebook https://www.facebook.com/sherrijohnsonconsulting Follow us on Instagram https://www.Instagram.com/_SherriJohnson