Getting Organic Leads Through Pinterest and Google My Business With Sean Everett
Getting Organic Leads Through Pinterest and Google My Business With Sean Everett
I am so excited to present to you, our special guest, Sean Everett.
In this episode, we will talk about how to connect to an untapped market, Pinterest.
Sean will also teach us how he got 30,000 followers, and 40 leads every month using Pinterest.
Not only that we will also discuss the importance of having Google My Business and how reviews can be a game-changer in marketing your services.
So sit back, relax, and enjoy the show!
Click here for the podcast version of this
In this episode we covered:
0:00 to 5:00 About Sean
05:01 – 10:59 How Sean started using Pinterest, getting free traffic to your website from Pinterest and 100’s of leads
11:00 – 12:59 What to post on Pinterest
13:00 – 15:59 Pinterest is really a search engine
16:00 – 18:59 Pinterest analytics and the data they can show you
19:00 – 21:59 What makes Pinterest different from other platforms (19 minutes)
22:00 – 24:59 Adding call to action in your posts
25:00 – 58:59 What is Google My Business?
29:00 – 31:59 How to set up your Google my business?
32:00 – 39:59 Why raw content is better than overproducing polished things
40:00 – 46:59 Google vs. google my business and local directories
47:00 – 49:59 Advertising on Google
50:00 – 1:02:01 About Sean and his service, using click funnels
Sheri Johnson:
I'm so excited. Hey everybody, it's Friday. It's Friday afternoon, we're just getting on and I am excited today because we've got an unbelievable guest, Sean Everett and he is going to share with us two major things. One, we're going to talk about Pinterest and how to get organic leads for your real estate business. And we're also going to talk about Google My Business, which I'm excited about because this has been a topic that I've been covering.
Sheri Johnson:
I feel like for the last few weeks where I go and travel some of my clients, this is a big thing they're doing. So hi, Sean. Thanks for-
Sean Everett:
Hi.
Sheri Johnson:
… being here. Welcome.
Sean Everett:
Thank you so much. Thanks for having me on.
Sheri Johnson:
Thank you. If you're just getting on, please know that you can ask questions anytime to Sean. You can also tell us where you're to tuning in from. If you go into the comments and just put your name and where you're from, that will help us because I'll know who's out here and just give yourself a shout out. And this is going to be recorded as well, just a reminder and on the Sherri Johnson You Rock! Podcast. It's going to be great content, we've got a lot of great questions for you, Sean.
Sheri Johnson:
First of all, I do want to tell everybody, you've got an unbelievable marketing mind, you've got an unbelievable marketing company. But before this, okay, I just want to give everyone a little bit about what you've done in the past, because it's pretty impressive. You had a team am doing over 50 million a year. You're out of Caliente, Nevada, and I think you have a couple of really cool kids too, right? Your wife-
Sean Everett:
Yeah, I got two super gingers. These boys are rowdy, but they're coolest little dudes on the planet.
Sheri Johnson:
How old are they?
Sean Everett:
I got a five-year-old and a two-year-old and-
Sheri Johnson:
Oh my gosh. That is fun.
Sean Everett:
… the two-year-old's my fighter, that's for sure.
Sheri Johnson:
That's a blast. I think it's pretty impressive. You did this huge amount of business, you had over 20 people on your team rocking it out in real estate.
Sean Everett:
Yep.
Sheri Johnson:
You still have your license, so we're talking to someone who is in the state industry, understands what all of you do every day. Which I think is really important and relevant because we're not just saying, “Do this.” Sean has done this himself as an agent and he is also… So he's a proven strategist for social media success. I also know that you do this for clients, so a little bit later you can tell us like exactly where we can find you and we'll talk about some of the services you provide, but let's jump right in.
Sheri Johnson:
I would love it if you could tell everybody, how did you get started? Why don't we start with Pinterest first. How did you get started using Pinterest and how did it become a lead generator? Because I think a lot of people want to do Pinterest, they just don't know how.
Sean Everett:
Yeah, for sure. I'm going to backtrack just a tad on the time line and I'm only going to touch on this topic for a quick second, because this is why the reason that we even started doing Pinterest was back in 2014 I had brain surgery. And so my wife, I had to fast track her on getting into real estate, get a license. And so essentially what ended up happening was she started coming up with all these super cool ideas on stuff, so she started playing with Pinterest.
Sean Everett:
And she's like, “Man, we can really do some damage with this in a good way.” And so for the first year after that surgery, I don't really remember a lot of it, so she just took on everything. So before I knew it, we had like almost 30,000 people a month following our Pinterest pay age. It was insane. And she was very consistent with it, got really rock and hard with it. And we started seeing about 15 to 16% of our total traffic online was from Pinterest for free.
Sean Everett:
No ads or anything like that, which I do run lots of ads. I've always loved, but with that little section, we would generate four or 500 leads a month, and so to have 15 or 16%, that's a lot for just organic Pinterest.
Sheri Johnson:
Wait, I just want to pause you for a second. I think you said 30,000 followers a month.
Sean Everett:
Yep.
Sheri Johnson:
Every month you were getting 30,000 more?
Sean Everett:
No. It was just a consistent-
Sheri Johnson:
Okay. It would hang 27 to 30,000 right in there, but it was that's how many people were repenting our stuff, checking our stuff out, going to our website from Pinterest, which is huge because Pinterest is a big website.
Sean Everett:
And then Sean, did you just say four to 500 leads?
Sheri Johnson:
Yeah. How [crosstalk 00:05:07]
Sean Everett:
We had 24 agents on the team and so I made sure everybody had a lot of leads to work. And of course we had awesome CRMs and stuff and building everything out correctly makes a huge difference, but you don't want to just put all your eggs in one basket. I know that's a big saying of people, but you want to be doing blogs, you want to be doing Pinterest, you want to be doing your social media, you want to be doing everything, and it's hard to do that as an agent.
Sean Everett:
And so we would actually task those things with certain people on our team and we could give them a couple more leads or chain is their splits a little bit so they have a little bit more skin in the game with that. But when you start to do that, you start to really figure out how you can start tasking people on your team with stuff, because it's not just about you giving them leads and training them all the time. They got to give back to you too.
Sheri Johnson:
Amen.
Sean Everett:
Most people pay a lot of money for coaching and stuff, right?
Sheri Johnson:
Right.
Sean Everett:
It's the same thing, it's just no different. You're paying a mentor essentially, and yeah, you got to give them a cut of your check, but at the same time you got to make sure that they got skin in the game.
Sheri Johnson:
So was that four to 500 leads a month?
Sean Everett:
Yeah.
Sheri Johnson:
I can't continue with that [crosstalk 00:06:21]
Sean Everett:
It's a lot, huh?
Sheri Johnson:
… saying that [crosstalk 00:06:24]
Sean Everett:
It got to the point I got so good at it just in being a real estate agent and a team that I could just turn it up or down. How much money did I want to spend really was what it was and that's how many we could generate. But with Pinterest, it got pretty awesome because you have your boards and you have your pins. And when you start to break it down and you're like, “First of all, what the hell is that? We don't know what you're talking about,” kind of thing. What is your business about? What do you do? What do you want to do?
Sean Everett:
Do you have specific zip codes, specific neighborhood, specific types of homes that you like to work on? That's what you focus it around. But the coolest part is you're creating graphics, you're creating content. You can repurpose that stuff.
Sheri Johnson:
Yes.
Sean Everett:
If you're posting something on Pinterest, you don't want to post the same thing on the same day, but you take it and you shelf it or schedule it out to go at another time on your Facebook or your Twitter or whatever, your Instagram. You can repurpose content, and that's the thing that people get stuck on is, “Well, what am I going to pin? What am I going to post? What am I going to do?” And it's literally just taking your business and niching down, being very specific.
Sean Everett:
Because if you're like, “Hey…” My team is in Vegas, and if I'm like, “Hey, we want all buyers and sellers in Las Vegas.” No, no, that's not going to work. You're never going to get anybody doing it like that. When you niche down and so you start doing Pinterest boards and you're saying, “Okay, this is a super high-end area. Super high-end guard-gated beautiful neighborhood with million-dollar homes in it.
Sean Everett:
If you start to talking about all the amenities, you start talking about the types of homes, the size of homes, you name it. There's so much content in every single community that people don't really realize. When you start putting that out there and anybody's searching or looking for that specific community, you're going to come up. You blanket, you know what I mean?
Sheri Johnson:
Yeah. So what do you post on Pinterest? Is it a graphic that you've edited in Canva and are you putting your logo on it? Are you just doing a picture of the kitchen or the great room or the exterior?
Sean Everett:
Yeah. Everybody knows in real estate that any of the divisions want to get you into trouble for anything possible so that they can collect more money. And then other agents are out there being not so nice and turning you in for things. It's kind of an interesting market, I guess you could say, but… Literally graphics on Canva, very, very simple to do, nothing crazy. It could be something like looking to buy a home, or five tips when getting prequalified, or staging your home.
Sean Everett:
Just quick tips and essentially you're creating a graphic that just talks about that and it could just be a kitchen like you were seeing in the background and you just put some text on it. There is your graphic, but you want to make sure you got your logos, your license number, equal housing and realtor logos. Those are going to keep you out of trouble. And then you just write your post about it and you can direct those people wherever you want.
Sheri Johnson:
It's kind of an infographic.
Sean Everett:
Correct, infographic. Yep.
Sheri Johnson:
Look at me [inaudible 00:09:37], look at me go. All right.
Sean Everett:
I love it.
Sheri Johnson:
An infographic that has content, that's value add, that also promotes yourself. And then people are just grabbing these and putting them on their boards, right?
Sean Everett:
Yeah.
Sheri Johnson:
Just sharing.
Sean Everett:
And the prettier the picture, the better because most people don't know that Pinterest is actually a search engine. Most people think that it's a social media platform and it's actually not. It's actually one of the biggest obviously other than Google and YouTube, it's right there with search engines. And you can type anything in and you're going to have stuff comes up.
Sean Everett:
So most of the time people are like, “Oh Pinterest, I want to see what kind of cool stuff is for man caves or like a cool kitchen. Some stuff that people are doing DIY type stuff,” right?
Sheri Johnson:
Yeah.
Sean Everett:
And they repin that, they put it on their boards, they share it to other people. So when you have something that's super, super nice or just good information, that gets shared all over the place, which means your website's getting shared all over the place. Your content, your phone over everything is getting shared all over the place. People are doing it for you.
Sheri Johnson:
Oh yeah. And so an agent listening could open up a Pinterest account, the board and then have multiple boards.
Sean Everett:
Yep. I recommend a business account just because you get the insights, just like Instagram, when you get a business account, you get all the insights, you can see when people are looking at your stuff and all that, same thing with Pinterest. And yeah, I honestly, I would start with take a house and do a board about master bathrooms, a board about kitchens, a board about entryway, backyards, pools. Just go down a house of everything that's in there.
Sean Everett:
There's going to be cool lofts. There's going to be basements. That's all cool stuff, and the more you put your content on there, the more it's going to get shared. And when somebody's like, “Well, where am I going to get these photos?” Don't we all get professional photos done in our listings? You can pay a photographer to go take pictures at model homes, if you want. It's not rocket science on that.
Sheri Johnson:
For some of those graphics, can you use stack photography or is that not a good thing?
Sean Everett:
Yeah, you absolutely can. Usually if we ever had to do that, we would just make sure there's extra text on there and we fade the picture out just a little bit, just like put a little filter on it. Which still is really nice and really cool, but it's just a way for you to continue to put your stuff up and then you can share other people's stuff as well. It's like a work all the way around, so when you're sharing stuff, they're sharing stuff. Pinterest throws you up there, it's like their algorithms. It's more of like to share network, I guess you could say.
Sheri Johnson:
Yeah. On Pinterest, you are getting 30,000 followers.
Sean Everett:
Yep.
Sheri Johnson:
How long did it take to get to 30,000? I'm just curious. Is that-
Sean Everett:
Oh man. I want to say she did it in about three or four months, probably even less than that.
Sheri Johnson:
[crosstalk 00:12:32]
Sean Everett:
I just look because since I switched over to just primarily marketing, I haven't posted a lot of my Pinterest recently and I'm switching over to my marketing Pinterest and I still got 1,400 monthly views, and that's just from everything that's currently on there, you know what I mean? So when you're staying with it and you're staying active with it, it's nonstop traffic.
Sheri Johnson:
When you get those insights, can you tell the demographics of the people or?
Sean Everett:
Yes.
Sheri Johnson:
Okay.
Sean Everett:
You get to see age, you get to see income, you get to see day that they're checking your stuff, hours. What is the most popular hour that you're able to post on? With Pinterest, I believe it's 70% is the number of people that are actually on Pinterest are qualified people, their income's over 100 grand. So it's actually a statistic from Pinterest and-
Sheri Johnson:
Wow.
Sean Everett:
… it's pretty amazing the type of people that you get from there. Anytime that we would get a client get them locked up by broker listing whatever like, “Where'd you hear about us?” And as soon as they said Pinterest, you're like… It was just amazing because you wouldn't think that would be a thing, because they visited your website or hit you up from there or message you. But the quality that came from it was amazing.
Sheri Johnson:
Do you know what percentage of the 400 or 500 leads did you close per month? Do you know? I'm sure you do.
Sean Everett:
Yeah. We were doing, some months would be eight, some months would be 17. It would just vary up and down all over the place, but we had some killer, killer months. But my whole thing was, fill that pipeline up, let the CRM. When you build your CRMs outright, it really does a job for you, make sure the followup's going, everybody's making their calls, doing their thing. And you have so much that you're sitting on regarding clients.
Sean Everett:
As soon as you get everything rocking and rolling and you fill that pipeline up, you don't have to spend as much money on ads, you can turn things down a little bit. I really like to be heavy on organic as well, right?
Sheri Johnson:
Yes.
Sean Everett:
So a lot of those four to 500 leads was organic, not just paid. So I think for me to have gotten four to 500 leads a month, I was only spending like three grand. It wasn't much. That's really not a lot for those kind of leads in that amount of leads.
Sheri Johnson:
No. And you're saying you would've eight sales.
Sean Everett:
Oh yeah, yeah. That was like mandatory. Our benchmark was 10, and so we would usually have more than that. Like I was saying, some months we'd be 17, 18, in the summertime it was pretty much nonstop and-
Sheri Johnson:
That's amazing.
Sean Everett:
… of course, some of those the market got so heavy in Vegas, a lot of those were seven, 800,000 of our sales.
Sheri Johnson:
Yes. Yes. This is just pure gold right here. This call conversation,, I am so glad that you are on here today. Another question I had about Pinterest, because we're going to talk about Google My Business in a minute, that's also-
Sean Everett:
Favorite.
Sheri Johnson:
… hot and we… If you are not doing that, you need to be, and actually you do to be doing both of these, Pinterest obviously. And I think you can make Pinterest… I think what happens, Sean is, everyone gets so hung up to Facebook, Instagram, do I need to be on TikTok? Do I need to do all of these things? YouTube, making videos. I think hearing from you that if you do Pinterest right, organically, you can do it without spending money. Right?
Sean Everett:
It's an untapped market. How many-
Sheri Johnson:
Untapped market.
Sean Everett:
… do you know use Pinterest to get leads?
Sheri Johnson:
Yeah. And the entire… I love the fact, the statistic that 70% of the people that are on there are making over $100,000 in income, and you get all these statistics. This is unbelievable. Okay. What makes Pinterest different from Facebook and Instagram? Let me ask that question
Sean Everett:
The very first thing right off the bat is that it's not a social media platform.
Sheri Johnson:
It's a search engine.
Sean Everett:
It's a search engine.
Sheri Johnson:
Tell us, what does that mean?
Sean Everett:
Most people don't even know that. You can go to Pinterest and type in anything and something's going to come up that's going to benefit you for that question. And so when you optimize your posts and stuff, you're putting specific keywords, you're putting directly what you want people to be searching for. Like if you're going to something about a kitchen, maybe it's a specific neighborhood, which I totally recommend. I love niching down on stuff.
Sheri Johnson:
Niching down.
Sean Everett:
What are they going to type in? They're going to type in, “Awesome kitchens in this neighborhood,” or, “Homes for sale in this neighborhood.” I want to buy a house in this neighborhood kind of thing. And so when you have stuff like that in there, it's going to come up. It's just like Google with SEO, it's the same concept when it comes to Pinterest. It's pretty awesome.
Sheri Johnson:
It's not a social media platform, but it's a search engine, so like when… Because I know everybody goes to Pinterest for decorating ideas, right?
Sean Everett:
Crafting stuff. Oh yeah. That's why my wife was so good at putting everything together. She built the whole course on it and it was just amazing because that's what she does [crosstalk 00:18:04] with my kiddos. She does stuff all the time Pinterest is where [crosstalk 00:18:07]
Sheri Johnson:
How much time do you think one could devote to this that is realistic that would get some good results. Is it a daily thing?
Sean Everett:
When she was posting like crazy on it, it started taking a lot of time. And so she actually found a service that was able to take your pins and repin them, post them, keep them going. You still created the content, but it would rotate your stuff. That's in her course on how all that stuff works, but it made it her time, it was like 15 minutes a week she'd spend on it. She'd literally take one day, crank everything out for the week as far as what she wanted to rotate.
Sean Everett:
Because she would only create maybe four or five graphics you and everything else just rotated from the top or from the bottom up and just keep doing it. So like when you do a Facebook post and somebody comments, you comment, it brings it back to the top of everybody's feed. Exactly the same way with Pinterest. So all these algorithms all work together, it's the same concept, but people just don't quite understand them.
Sheri Johnson:
So people can comment on your pin.
Sean Everett:
Oh yeah. People can re-pin, they can ask you questions, message you, all kinds of stuff. So when you're literally talking about a specific neighborhood and you're the only one that's got all this content, you better believe they're going to be messaging you or hitting you up about it.
Sheri Johnson:
And then are you actually putting things on there like call to actions or is it mostly-
Sean Everett:
Yes.
Sheri Johnson:
Okay. So give us a [crosstalk 00:19:34]
Sean Everett:
Call to actions, And honestly, if everybody's like, “man, I don't really know what I want to get started with.” If you got a bunch of new builds in your area, go grab those new build sheets because you got a pin for every single model, every piece of each model, and then you got the neighborhood. If the neighborhood's got parks, there's more stuff, if it's gated.
Sheri Johnson:
Oh my gosh.
Sean Everett:
Who's the builder, all this stuff. You can take one thing and it just grows into so much. And then again, you repurpose that content on your other platforms. It's very easy to do when you put your brain in the sense of it's not hard.
Sheri Johnson:
Well, and I think you just said it, it just sounds like it multiplies so quickly, exponentially within months, less than three months.
Sean Everett:
Oh yeah.
Sheri Johnson:
… 30,000. Is that something-
Sean Everett:
The thing is, just do it. Everybody gets scared to post or do anything, just freaking do it. Who cares what anybody thinks? I could care less what anybody thinks about me on any level, because guess what? They're not paying your bills, they're not taking care of your family. You put it out there and I guarantee you you're going to get some stuff from it. Again, who cares what everybody else thinks? Because haters are not a bad thing.
Sheri Johnson:
That's right. What people say is actually about them, I think.
Sean Everett:
Yeah.
Sheri Johnson:
It's so true. This has been awesome. If anyone has questions about Pinterest, please bring them to Sean. I'm going to switch gears and get us over into talking about Google My Business. And I think a lot of people don't even know what I'm talking about sadly. I think people are like, “Google My Business?” They have no idea. This is hot, this is a must do in addition to this Pinterest conversation, so
Sean Everett:
This is an absolutely must do.
Sheri Johnson:
Sean, tell us why. Tell us what it is first of all, because I really believe most of us, there are a lot of people on here saying I don't even know what Google My Business is or what it means, so start from the top.
Sean Everett:
Prior to it being Google My Business, it was called Google Places. Years and years and years ago, when you type in electrician in Las Vegas, a plumber in Las Vegas, a real estate agent in Las Vegas, there's going to be a set of maps that comes up. Now, back in the day, there used to be, they called it a six pack, because there was six people that came up in the map. Now it's a three pack, there's only three people that come up.
Sean Everett:
So that map, those are local business listings. That's what Google My Business is, is a local business listing. You can utilize this thing just like you would your Facebook, just like your website. But honestly, if I was like, “Hey, I'm only going to focus on one thing,” it would be Google My Business because you can have a website associated with it that they essentially kind of build for you. It does what it needs to do, but you collect reviews.
Sean Everett:
You post on it, you have your information on there, so it's got your address, it's got your phone number. People can call you straight from Google my on Google, they can message you on it. If you have the app on your phone, you can see all the analytics and what's going on and how many people viewed your posts and when they did. It is absolutely amazing, so the whole goal is to focus on the area around your brokerage.
Sean Everett:
So if you're a real estate agent, a lender or anything like that, and you're stationed in a certain spot, you want to focus on that spot, so you don't have to drive so far, you don't have to do so much away from the office. That's the biggest issue, everybody's like, “Oh I'm going to focus here and then I'm going to drive way in the hill, across town to go take a listing or do something.” And it's like, “Yeah, you're going to make some money, but if you do your time and you actually care about your time, you'll make way more money sitting right where you're at because you just got to know how to work it.”
Sean Everett:
And everybody's like, “Well, I don't like asking my clients for reviews.” If you don't like asking your clients for reviews, you did a crappy job. If you're not super stoked to have them write something awesome about you, you're not doing a good job. That's just how it is, right?
Sheri Johnson:
Yeah. I think we just… Here, I know over 85% of consumers look at reviews.
Sean Everett:
Oh yeah.
Sheri Johnson:
And people that have been in the business less time, we have rookie agents and agents that aren't doing huge numbers that are getting… They're beating out top agents that just don't have any reviews. So the ones who don't want the reviews-
Sean Everett:
I could take a brand new agent and take over an area where somebody's-
Sheri Johnson:
That's right.
Sean Everett:
… been working for 10 years. It doesn't even… The coolest part, this is kind of a little bit of a segue on the Google My Business stuff is you can run ads with this stuff. I really like organic, but for real estate agents, when you're running ads on Google ads and stuff, you can't run by zip codes. It's an equal housing thing. You used to be able to, like two years ago, you could, no problem, target zip codes all day. I did it nonstop. Can't do it anymore.
Sean Everett:
But you absolutely can with a local business ad. Your Google My Business is a local business. So if you go into Google and you say, “I'm going to run a local business ad,” you literally can say, “Hey, I'm only going to do two miles outside of my location,” or you can continue to go or you can just do specific zip codes. So if you're like, “Hey, this specific, neighborhood's in a zip code that I just want to take over and own push,” push your Google My Business to that zip code.
Sean Everett:
And if people do direct mail and you're not doing something like Google My Business on top of direct mail in that area, you're losing out because not everybody checks their mail these days. But you want to be online and people can see right there where you're at. They can see your phone number, they can see the reviews. What kind of stuff are you posting? Are you posting awesome houses and different things about the neighborhood and community? Or are you just screwing around and posting just some random crap?
Sean Everett:
People can tell when it's a generic thing, where it's just like a key that comes up and says, “Oh, you want to buy a house.” Nobody likes that, nobody cares about that because it's like you're going to get two people to look at it versus a well written article or blog post, or even a paragraph that talks specifically about the area, what it has to do. Or maybe you're even talking about restaurants in the area.
Sean Everett:
There's so much that happens everywhere you look. You can go to a car dealership and start getting information about it because it's in the area. And you can help promote other businesses in the area. It's amazing.
Sheri Johnson:
Everyone goes to Google to do a search or Google Maps to find a restaurant. And then I call them from that. That's exactly what we all do. How does a person go to Google My Business? Is that a website? How do they set that up?
Sean Everett:
The easiest way, fastest way is if you have a Gmail account, you have access to Google My Business. And so essentially in the upper right of your screen where you have the little icon for your Gmail account to the left, there's those little nine gray boxes. Those are apps. You click on that, you should have the Google My Business app right there. It looks like a blue, like sales stand that you would see outside, something like a business.
Sean Everett:
If it's not on there, you scroll to the bottom and you'll see more apps and you can just type in Google My Business, it's right there. You can sign up for it immediately. It does not take long. What happens though, sometimes you can verify your listing by phone. Not all the time. I want to say 99% of the time, you can't, they want to send you a postcard. And what that is, is to verify you're at that address. You just use your brokerage address, and you say, “Mail me a postcard.”
Sean Everett:
It'll come in, it's five digits long, five or six digits. You punch it in, you're verified, you're good. Now you're going to come up on people's search results. You're going to start coming up with things. And so now with what you post and how you optimize your listing, do you focus on new construction? Do you focus on buyers? Do you focus on sellers? You do all of that, but the service areas are what's really, really important because if you're like, “Hey, I only focus on 89147 in or something like that, a specific zip code, and you have that in your service areas. You better believe Google's going to serve that when somebody's asking for a real estate agent in that zip code.
Sean Everett:
So you want to make sure that it's set up with where you want to be, what you want to do, because that's the biggest problem people have. They're looking at the money, they're money hungry. They want to go grab everything on the planet. I can guarantee right now, when you start niching down and figure out who your client avatar is, which that's what I call it, it's who it is you want to work with.
Sean Everett:
You're going to absolutely dominate because you're going to be more focused on who you're going after, what you're going after and the area you want to be in. It's just that much easier to focus your content when you know what you're doing
Sheri Johnson:
And you know who the audience is.
Sean Everett:
Exactly. Exactly.
Sheri Johnson:
[crosstalk 00:28:31]
Sean Everett:
Do you like first time home buyers, do you like… Most people don't like renters, so you don't ever want to put that on your profile. But like if you specialize in new construction, talk about new construction, go start putting videos. You could put videos on Google My Business, 360 views, photos, you name it. You can put it on your Google My Business, so focus all your content on what you want to work. It's a very simple concept, it's just a matter of somebody getting out of their chair and actually doing it.
Sean Everett:
Everybody gets jacked up right at the beginning to go do it, but doesn't necessarily mean they're going to go do it. So if you just say, “Hey, I'm going to put us once a day. I'm going to do a video once or twice a week.” If you're in the area, hop out and do something on your phone. It does not need to be professional. Everybody thinks everything needs to be so dolled up and everything. No, people like the raw stuff.
Sean Everett:
Honestly, I get more views on stuff, walking through a neighborhood with my phone and it's kind of bouncy a little bit than me having this big production that you just had to spend 1500 bucks on. You got a phone in your pocket, use it.
Sheri Johnson:
And I think you just have to jump in the deep end and just start doing this, it doesn't matter. You said it earlier, it doesn't matter. I said this at a coaching presentation this week, everyone sees you when they talk to you live. They hear you the way you speak, they see what you look like. So if I could have this conversation that I'm having with one person and scale that on a video and then repurpose the video, put it on all the other platforms as well as my Google My Business page. So Google My Business is a platform that people just don't know about.
Sean Everett:
Yep.
Sheri Johnson:
All of our clients that have Google My Business accounts, I lost count of how many leads they're getting. So what makes it so… Because at the beginning you were like, “This is the best.” Why do you like it so much? Because what is so special about it? Is it that it's organic? Is it that you can put everything on it? I heard you say that it's so multi-faceted, you can put video, you can put posts that are pictures, you can post anything. So why do you like this so much, Sean?
Sean Everett:
Mainly because it's owned by Google. Google's the biggest search engine and that's what people are most of the time searching on. Facebook just changed their name, so we never know what the social media platforms, what it's going to be going on with stuff. Google's never going away, I don't ever see it going away. These Google My Business pages have been around for so long and everybody just looks past them. You literally can go type in real estate agents in whatever area that you're in and you can click on maps, you're going to see all these people.
Sean Everett:
There's going to be people in the top 10 that don't even have a review, because there's just not as much competition. They just set up the account and just let it do its thing, but they optimized it. So it's a matter of getting the kind of leads that you want and directing the information to that specific client. So I think it's amazing because it comes up organically, but then you can also run ads at the same time. So if you take your ads up here and your organic here and that organic creeps up to the ads, and then you don't have to run ads anymore. So when you do enough content, it's evergreen, it stays.
Sheri Johnson:
I know.
Sean Everett:
And you don't have to spend money every month and now you just got stuff coming in because you created the right content.
Sheri Johnson:
So your blogs could go on here-
Sean Everett:
Oh, yeah.
Sheri Johnson:
… your video could on here, pictures of homes. I was just telling some folks to do the steps in the home buying process. If you're moving to Cleveland, Ohio, here's what you need to know about moving to Cleveland, Ohio. When you said evergreen, it is owned by Google, so you're in YouTube channel. Is that where the people are going to go to watch a video or does that attached to YouTube-
Sean Everett:
It'll be on Google My Business. You can actually watch the videos on Google My Business, but you can tie in your YouTube. So it asks you for different platforms and it just all interlinks together. And it just makes such a big difference on how you present yourself. Because it's not just you posting reviews on your website that everybody knows you can just create, it's actual Google-verified Gmail accounts that people are leaving reviews.
Sean Everett:
And you have to coach your clients on the reviews. “Hey, I know people have trouble with leaving reviews, here's a couple pointers. You can say my name, you can say where you bought a house or the area. Was it an amazing experience with me?” You just coach them a little bit, give them a couple of things and you don't push it on them. You just say, “Hey, this is a… People need some help sometimes writing reviews, here's a couple pointers.” And before you know it, that's all SEO. Google sees it on review and then all of a sudden you're pushed right up to the top of the rankings.
Sheri Johnson:
It's unreal and that evergreen piece of, I saw a video an agent did, nine years ago. It has like 50,000… The views were crazy. I thought, “This person put this out here nine years ago.” And it's the only video, it's the only realtor doing a video in that town. And when people-
Sean Everett:
It's so funny.
Sheri Johnson:
… are moving there, that's the video they get to see, because across the top, everybody, when you do a search, people just look at the data that shows up. There's a couple other buttons that say… it says, “Images, Video.” People are clicking on those and that's exactly where this is going to go.
Sean Everett:
Oh, yeah. I was on a podcast like a week ago talking about LinkedIn articles and Pulse and stuff. From 2016, an article that I wrote is still on Page One Google because it's evergreen, and it's neighborhoods and stuff. But with Google My Business there's events, there's promotions. So like an event, what would an event be? An open house? You sit there and you post, you put a picture, couple pictures of the house, description. When is it?
Sean Everett:
So literally, if you're running ads and that event's going to pop up with the local business or if it's just organic, it's going to come up, what's the next event? So it's extremely cool on how that works. You can do your open houses, you client appreciation events. You can even promote client events if they're going to be doing something in the area. Or promotions, are you giving away a home warranty? Is your lender going to cover an appraisal for somebody? There's so many things you can do to bring those people in and start to connect with them.
Sheri Johnson:
We have a question here, I think you may have answered it. “Can you put links into a Google My Business post?”
Sean Everett:
They don't like links, they don't like phone numbers, they don't like websites. So what it is, is when you do it, there's a button at the bottom. So you put your picture in, you do your post, and then there's a button. You can say, “Call now,” you can say, “Learn more.” You can direct them to your website or just straight call you from there. Essentially, that's the link that goes in there. We used to be able to put, I would call them footers, where you put your name, address, phone number, all that because it all goes out there into the Google atmosphere right and ranks, but they don't allow that anymore.
Sean Everett:
They'll actually pull your post down almost immediately if you have your phone number and stuff like that in the post, so you just use the button.
Sheri Johnson:
Call the action button-
Sean Everett:
Correct.
Sheri Johnson:
… which is what we want people to click. What is your Google My Business page?
Sean Everett:
My Google My Business page?
Sheri Johnson:
Yeah.
Sean Everett:
Yeah, brand new. Everett Marketing Agency. I actually just got it verified like a week ago because I switched everything over. But if go to The Everett Group at Simply Vegas, that's my real estate one. So you can-
Sheri Johnson:
Okay, The Everett Group.
Sean Everett:
… see all kind of stuff on there.
Sheri Johnson:
The Everett Group?
Sean Everett:
At Simply Vegas.
Sheri Johnson:
At Simply Vegas.
Sean Everett:
Yeah. When you're creating your name, a lot of people don't always want to put their brokerage if they bounce around a lot, which isn't always the best thing to do, try to stay put if you can. But it's more of a compliance thing and then it's also like, “What is your brand going to be all the way across?” A lot of people will put their name and then dash their team, something like that. Don't go heavy on keywords. They don't like to see keywords for the business names like Las Vegas Real Estate.
Sean Everett:
That's okay, but they shut a lot of those kind of accounts down because they considered almost like not a straight business, because I guarantee you, your business is not called Las Vegas Real Estate. You know what I'm saying?
Sheri Johnson:
Right.
Sean Everett:
So they reverify some stuff. So if you're going to do it, use your name, use your brand, and make sure that it just stays that same way all across the board.
Sheri Johnson:
And so it's the Everett?
Sean Everett:
Group at-
Sheri Johnson:
Group, at?
Sean Everett:
… Simply Vegas.
Sheri Johnson:
Simply Vegas. And that is-
Sean Everett:
If type my name in on Google, you'll find all kinds of stuff.
Sheri Johnson:
Awesome. And the other question is your Pinterest. I'm assuming that your wife still has or your team still has a Pinterest.
Sean Everett:
Yeah, yeah.
Sheri Johnson:
Okay, so what's the name of the Pinterest?
Sean Everett:
That one's going to be Las Vegas Homes LV. So if you go to pinterest.com and you just type in Las Vegas Homes LV. That's my main real estate website. And that's pretty much… That was the Everett Group and then the Las Vegas Homes LV, that was pretty much the brand that went all over the place.
Sheri Johnson:
Okay. And then somebody has a question here. “What's the difference between Google My Business and Homesnap app?”
Sean Everett:
Homesnap is Homesnap. It's their own private company doing their thing. Google My Business is literally owned by Google, which means they're going to be on all kinds of search partners as well. I say Google just completely trumps Homesnap all day long, but again, don't put all your eggs into one basket. If you can set up a profile on Homesnap, absolutely do it. Your Zillow profile, all your different profiles, but make sure the name, the number, the website, and the address are all the same.
Sean Everett:
If they're different, they are not going to correlate, Google won't recognize it. Their bots just do their thing and they… It's NAP is what they call it, name, address, phone number, but make sure everything's the same. So I would create accounts on everything you possibly can. And if you were to do local directors, you can do probably 100 to 130 additional local directories that will all filter with your Google My Business.
Sheri Johnson:
It's huge. Literally, it's so great we're talking about this because this has just been a hot button topic in the last three, four months. And every client that is using this, it seems really obvious, but as you said earlier, no one is doing it. You're going to be the only one out there if you get on this now. Just send a practice and do some action here, and actually put it out there. When you do a video for Google My Business, is it just like all the videos we're telling agents to do? Or is there a specific one they should do first? What are some ideas for video on Google My Business?
Sean Everett:
One is, who are you? Who are you and how can you help them? That's like the biggest thing. People look at sales agents, salespeople, especially realtors as like the car salesman, slimy salesperson [crosstalk 00:40:10]-
Sheri Johnson:
The provides.
Sean Everett:
… and they're like, “Oh, do it for cheaper, do it for cheaper.” “No, man, you can… No, I don't do things for cheaper.” So you got to respect yourself and your time. Literally post, who are you? What do you do? What's the area that you work? What's your background? Start being open and honest with people, and when they start to see how you are, how you act and what you do, they attract to that. You might not think that you're a very interesting person, but guarantee you that there's somebody out there that probably shares a lot of the same similarities as you and would love to work with you.
Sean Everett:
So if you're a fun, joking, want to play while you're looking at houses, most people would probably love that versus somebody who's just like, “Buy, buy, buy, buy, buy.” You know what I mean? You don't want that crap, nobody wants to be pushed into a sales. That's like going to a timeshare thing, you're just like, “Get me the hell out to here.” People don't like that. So be yourself, be real, but start posting on new builds in the area, start posting about parks that are in the area.
Sean Everett:
When somebody moves to that area, what are they going to do? They're going to go to certain restaurants. They're going to do certain businesses. A lot of people want working trails or maybe they're horse people and they want to know where the equestrian parks are. You just start, put yourself in their shoes and figure out where it is, you're going to have a huge list of content that just goes. Is there's good hiking? Whatever, and then go do reviews.
Sean Everett:
You go to a restaurant and say, “Hey, I want to review you.” You guarantee you, the owner or the manager's going to come and have a conversation with you.
Sheri Johnson:
That's right. And it is such an easy video, an introductory video of what you do. Also schools, interviewing superintendents at the school. People buy the entire community and where they're going to work, live, play, raise their kids and it's really cool. All right. Another question, and I was writing so much stuff down. You had said something about Facebook changing their name, so we're going to talk about Facebook. But I do want to ask you, what are your thoughts on that? Like what-
Sean Everett:
So, it's interesting-
Sheri Johnson:
I don't even know where to start with this one, but I'm just going to throw it out there.
Sean Everett:
Well, they're calling it Meta and it's like, I don't… Whatever, but when… The thing is, is my question is, are they going to still keep it Facebook and then Meta's just going to kind of be like the corporation over it type thing? Because if they start changing all the URLs and changing everybody's profiles, and changing all that stuff, that's really going to screw some stuff up and people that are doing Facebook ads. And they have links that are already set up, going back to these spots. It's going to create havoc in my opinion.
Sean Everett:
But Facebook is a humongous company and very smart, so they wouldn't do something that I don't think would completely screw themselves, but you never know because it's business. But I like Facebook for the organic side of life. I use my personal profile and post about my kids and my family and the stuff that we do, and then sprinkle some business stuff into your stories. That's the biggest thing. I'll have, 20, 40, 50 likes on a post, but I'll have 800 people watch my stories. So it's like people watch your stories, they like to stalk you.
Sean Everett:
So I don't know if it's going to necessarily change the atmosphere and what people are actually doing with it, but I could see it from an SEO standpoint rattling the cages a little bit.
Sheri Johnson:
Yeah. And I would imagine, you almost wonder, like you said it, if they're going to actually do a way with the name, Facebook. I don't know that that is a good move and I also agree with you. If they change everything, they're going to have a wreckage and people are going to say like, “No, thank you.”
Sean Everett:
There's a whole bunch of other places people can go. There's a million-
Sheri Johnson:
Especially-
Sean Everett:
… social media platforms now.
Sheri Johnson:
… since they're all going to those in droves right now. Do you think… As far as Google My Business, you can do organically. Can you do ads on that? And what's the average spend or what can an agent expect on advertising? And what would be something that you would advertise? You said you can zip code it, you can actually target on Google My Business, I wanted to draw out that for a minute. Why can't we do that? We couldn't do it on Facebook because it's illegal on Facebook, but it's not illegal on the business.
Sean Everett:
When you're running a regular Google ad, yep, can't do zip codes because of the equal housing, all that kind of stuff. But when it's a local business, you are brick and mortar stuck at that spot. So they want to promote businesses in the area. That's good for Google, it's good for their stuff. So you can target specific zip codes. I have clients that… I recommend people only spend about 10 bucks a day, 300 bucks a month for a local business ad. I got people that are getting 90 leads off of 300 bucks, and that's direct calls, direct messages, directions to your brokerage.
Sean Everett:
But if you're a relocation agent, check this out, you can actually… If I'm in Vegas, I can run my local business listing in San Diego-
Sheri Johnson:
Yes.
Sean Everett:
… for people who are moving. And if somebody's looking for a real estate agent in Las Vegas and you come up as a local business, they're like, “Wow, well, that's exactly what I wanted, was a local business there.” So it's just it's extremely cool what you can do with it and it's not expensive. I can get a lot more leads with a local business ad for less expensive than I would competing with people for keywords that are 20, 30 bucks a click.
Sheri Johnson:
Your business now, tell us what kind of services you provide and who your customers are and what you do.
Sean Everett:
Like I said, client avatar niche. I come from the real estate industry. I help real estate agents, I help lenders, I help title people, home inspectors, anybody that's in the industry of real estate because that's where I come from. I understand every single part of it. I sold so much stuff, it's insane, so I know how to keep you out to trouble. And I know what people want. Like I said, people don't want the crap that goes out there, the just random stuff. They want good information and good content that actually makes sense.
Sean Everett:
So I like to focus on Google My Business. We do full optimization, full setups. We sprinkle some ads in at the very beginning, but then we go nuts on the organic stuff. So press releases, articles, blogs, all over the place, more business listings all over the place. We continue to put content on all that stuff as well. So somebody searching on Bing or Yahoo or Yelp, you're still going to come up at the top. That's my favorite thing to do is Google My Business. That's a full service that we do with that one.
Sean Everett:
You're not going to get results on the organic right away. You're looking at like 45 days before you start to see some good results on the organic, but that's why we run ads right at the beginning. We also do Google ads, so a lot of people will have a Chime site, a kvCORE or something like that that they love, they want to get a lot of leads to their team. We do full setup inside of their Google ads account, so you have full control. It's not like I'm holding anything hostage or anything like that.
Sean Everett:
Get access to your account, set everything up, the areas you want, what you want to do. And we make sure that it's rock and roll, and maintain it for 30 days for free. And then if you want to continue with maintenance after that, we absolutely can do that. That's just part of the setup at the beginning.
Sheri Johnson:
Oh, nice.
Sean Everett:
And then we do a lot of websites and funnels. So I use ClickFunnels to do pretty much anything from people want recruiting websites, people want branding website, and they rank so good on Google. And then some people want single-property websites, so we'll knock out a website for somebody specifically for their property if they don't have a website to be able to do that. There's a whole bunch of other little stuff that we sprinkle in there just because there's a lot of stuff that I have knowledge on and I just like to help people out. If somebody wants to build a team, you hit me up, I'll save you some time and money, that's for sure.
Sheri Johnson:
That's right. Oh my gosh, I love it. And we use ClickFunnels too, is amazing.
Sean Everett:
I love ClickFunnels. Yes, I love ClickFunnels.
Sheri Johnson:
Russell is a genius.
Sean Everett:
Oh yeah. I'm in all the 10X growth cons, all the different, the funnel hacking stuff. I've always loved that and that's why I moved over to just marketing, because it's so much fun for me. I can still send out referrals on real estate all day and it's just… This is more fun for me.
Sheri Johnson:
Before I let you go, because we started talking about funnels, people don't understand. For a while, we were all teaching people how to build their own landing pages. It's such a pain in the ass, it's an agent's nightmare to try to pull that together.
Sean Everett:
Oh, yeah.
Sheri Johnson:
So, it's what? It's awful. And so, nobody has time for that.
Sean Everett:
No.
Sheri Johnson:
Do you build the funnels for agents?
Sean Everett:
Yep.
Sheri Johnson:
And the funnel really, I guess just describe what types of funnels should agents have, and how many, and what's appropriate, and what do you think is good approach?
Sean Everett:
So the number one thing would be a branding website. If you don't have a branding website, ClickFunnels is really good bringing in your YouTube videos and channels and stuff. And if you don't have a branding website, that's just about you or your team, or mixture of the two, you got to have it. You got to do it and it helps run people through a process. So if somebody's looking to buy a home, you can have several steps in this funnel that walk them through the process.
Sean Everett:
The very first step is going to be getting you approved, then we look for homes. You can set it up so simple all the way through to where they actually understand what's going on. Or I used to do recruiting funnels like crazy. So I had a four-step recruiting funnel. The first page would say, “This is what you get getting on my team.” Second page would say, “This is what I expect from you getting on my team.” The third one was to complete an entire form that was, how long you've been in the industry, how many houses you sell, what brokerage are you with? All the questions I would ask at an interview and then the four-step was the Tony Robbins-
Sheri Johnson:
DISC?
Sean Everett:
… DISC personality test. Yes. And it would automatically send it to net because you can do that in ClickFunnels. So I would tell them when the thank you page came up, “Hey, I will not be contacting you for an appointment until I have everything I need.” So it's really the first step following instructions, is this person going to be a pain in the ass for you? Or are they actually going to listen to you? So then I can go through the questions, I can go through the personality test and say, “Hey, this person's going to be a fricking rockstar, let's do it.” Or “Yeah, this person's just going to take so much of my time.” Send them a text. “Hey, got your info, it's not going to be a good fit. Have a great day.'” You know what I mean? So you're not wasting any [crosstalk 00:51:03]
Sheri Johnson:
It weeds them out.
Sean Everett:
Yeah.
Sheri Johnson:
I love it.
Sean Everett:
And you can do that with clients too. You can ask questions, you can do polls, you can do stuff like that, but it's running people through process. That's the whole point of the click funnel.
Sheri Johnson:
Websites are so out, I feel like they're just… People go to a website, they have to make decisions, a confused mind is going to do nothing. And so if somebody's going to a click funnel goes there for one purpose. “This is the thing, you just offered me free value. I'm coming here, I'm getting the report you put out on a click funnel,” whatever it is, a value. And coming here to set up the appointment or get the free home buyer guide, or set up a marketing your home successfully appointment.
Sheri Johnson:
And it just, take some step by step, fill this form out, then do this. We do ClickFunnels all day long. When you buy anything on Facebook, you're in a click funnel. I feel like when I explain this to people, I'm always like, “Did you buy anything on Facebook this week?” “Yes, that was probably a click funnel.”
Sean Everett:
Did they sit there and say, “Click this one button and to pay me an extra 100 bucks.” That's an upsell. That's what they do-
Sheri Johnson:
That's an upsell.
Sean Everett:
… in those ClickFunnels. And so you think about that with real estate, how you can do stuff like lenders. I think for lenders, ClickFunnels is like the fricking ultimate, because you can have your application stuff in there. Questions you know you're going to have to ask them on that 10-minute phone call. You can have so much at your fingertips before you even get on the phone with somebody, and it saves you so much time. And everybody wastes their time in my opinion, they don't be smart about it.
Sean Everett:
This is a way to be smart about your time, so you can actually go make more money, but still spend time with your family or go do whatever you want to do.
Sheri Johnson:
It simplifies, it's a repeatable, duplicatable, scalable, work less, make more. I love all of it. It has been so awesome having you here. Does anybody have any other questions? Somebody just asked, and I didn't want to miss this. “What was your old name for your Google My Business?”
Sean Everett:
For real estate?
Sheri Johnson:
Probably that's the one, I think.
Sean Everett:
That was The Everett Group at Simply Vegas.
Sheri Johnson:
Okay, that's that one. The Everett Group at Simply Vegas. It's still up.
Sean Everett:
That was the real estate one, yeah.
Sheri Johnson:
Is it still there? Yeah.
Sean Everett:
Yep, it's still there. Yep.
Sheri Johnson:
And then Rick Martin, “Thank you for the content.” And it looks like you're ready to jump in to Pinterest Rich Martin, rather not Rick. And-
Sean Everett:
Airbnb rentals? Oh yeah. Honestly, and you can do videos on Pinterest as well. Most people want to get into Airbnb, but they don't really know how, so it's your job to educate them on how to do certain things. Maybe you want investors to jump in or maybe you're just going to be teaching people how to do that kind of thing, but there's a process with Airbnb. People don't understand that you got to get permits, you got to get different things, but you also have to have your information out there on different sites for people to be able to book that stuff.
Sean Everett:
So literally, for that, you want to be hit in the area again. What kind of stuff are they going to get going to the house? Is there a game room? Is there an awesome pool? Is there a sauna steam room? You just got to put the content out there and literally don't even worry if the content sucks because you get better as you go. Just put it out there. Just put it out there and let it roll.
Sheri Johnson:
Well, I love that you are just so unapologetic and straightforward, and just straight talk because, my God, we need more of that. Everybody's-
Sean Everett:
Nobody should waste time.
Sheri Johnson:
No, we're just, let's cut to the chase and just say like, “Do it.” And you know what? The worst thing that happens is you delete it if it's that bad, but it's not going to be that bad. And as Sean said, you're going to get better. You're going to get better with each post. Inaction is the root of all failure. It's like, just do something, and then-
Sean Everett:
Anything.
Sheri Johnson:
Anything, even if it-
Sean Everett:
Anything.
Sheri Johnson:
I laugh because people are like, “I don't know what video to make.” And I'm like, “You're getting ready to get ready, stop. Just start doing something.” Just start.
Sean Everett:
You don't have a video to make, fricking walk outside, man. You know what I mean? Do you live in an HOA? Do a video about the kind of fricking plants that you're allowed to have in your front yard. That's going to rank for the area. You know what I mean? Anything that you want to do, you know what I mean? Do it a day in a real estate world, go to your title company, do an interview. There's so much content, it's insane.
Sheri Johnson:
Well, you have inspired so many people today and you've totally inspired me. I love your story.
Sean Everett:
Thank you.
Sheri Johnson:
You are like killing it and you're so young. I'm so impressed. You've got another question here. “How much are your services?” And I think we're talking about the services that you provide. And I want to make sure that we put just your website again. What's the name of it?
Sean Everett:
So it's everettmarketingagency.com. That's a ClickFunnels site. I literally had to… I'm building out all the inner pages right now, so the homepage is looking nice and pretty. But basically what it is, is when you click on one of the buttons, it's going to have a little popup and it's going to have a button that you can call or text me straight from there. So when you click on that button, it's going to allow you to give me a call, shoot me a… Yep, right there.
Sheri Johnson:
Yeah, everettmarketingagency.com and it's awesome.
Sean Everett:
Hit me up, it varies from person to person. I do have my set prices on stuff, set up fees and monthlies and stuff, but you might have something custom you want to do. You might have some additional things that you want to take care of. Or sometimes when people hit me up, I'm like, “Hey, I want to do this big package,” I'll throw freebies in there. I got courses on stuff, I can send that out to people. Again, I'm here to help people.
Sean Everett:
It's not all about the money, it's about making sure that you do what you want, and that you can get more time back in your life because nobody wants to just be working 24/7. You know what I mean? And if I can help you skip some steps that I had to go through-
Sheri Johnson:
That's right.
Sean Everett:
… I'd love to help you.
Sheri Johnson:
And this is the Google My Business icon for the app. Just I want to show-
Sean Everett:
Yes.
Sheri Johnson:
… we're talking about the blue sort of stand of a business. You rock. You are amazing.
Sean Everett:
Thank you.
Sheri Johnson:
You so talented. And we want to have you back on the Sherri Johnson Podcast show because, my goodness, you are just such a wealth of information. And I have more questions, I can't [crosstalk 00:57:39]
Sean Everett:
I'd love to be back.
Sheri Johnson:
… asking. Where can we find more information on the Pinterest training that your wife created? You mentioned a course.
Sean Everett:
Yeah, yeah. Hit me up, just shoot me a text and just say, “Hey, can I get that information?” I'll shoot you a link. It's in Kajabi, very, very nice setup. She, of course did all the graphics and everything for it. And I don't think she's on camera other than like, you can hear her voice, but most people would much rather stare at her and listen to her than me all day long. So shoot me a text or give me… Just say, “Hey, I want information on that Pinterest course,” I'll shoot you a direct link for it, not a problem at all.
Sheri Johnson:
Excellent. And did we give you… If we're shooting you a text, do we have your cell phone?
Sean Everett:
Yeah. On the website, when you click on-
Sheri Johnson:
There it is.
Sean Everett:
… one of those buttons-
Sheri Johnson:
Okay, there it is.
Sean Everett:
Yep.
Sheri Johnson:
That's not Sherri Johnson coaching, that's Everett Marketing, but Zach was my producer who threw it up there. So shoot him a text, go check out the site, go check out the Pinterest site for ideas. You know what I love about people like you? It's like, you're just so real and you… I believe in giving it away. There's just so much more, I don't know what it is. It's just a good vibe and it's a good feeling to just give away freely, to let people just improve what they're doing. And-
Sean Everett:
You help people, they help you and-
Sheri Johnson:
Exactly.
Sean Everett:
… that's the world go around. But when everybody's stingy, it doesn't make for a good atmosphere.
Sheri Johnson:
No. And your energy and your enthusiasm, and what you're doing is so contagious. I want to have you back-
Sean Everett:
Thank you.
Sheri Johnson:
… and have you part of our program as well. Somehow we'll have you do a course or something, which I would love to do.
Sheri Johnson:
Guys, the best thing you can do right now, it's always the weekend, I always say, this is, get yourself, get yourself into action. Stop thinking about it. It's not into thinking, it's into action. I want to see your results. I can't wait to hear your successes. Just start both of these right now, Google My Business and Pinterest. This is going to be so exciting and I'm just flipping out. What's your wife's name?
Sean Everett:
Her name is Allie.
Sheri Johnson:
Allie, perfect. Allie Everett, what a great name?
Sean Everett:
We've been together since we were 15, so-
Sheri Johnson:
Oh my gosh-
Sean Everett:
… it gets deeper.
Sheri Johnson:
… I love this story. So when I'm out in Vegas, I'm going to make sure we meet in person, and everybody's leaving some great comments. “Ah, it was great.” This is… Thank you. I mean that.
Sean Everett:
Awesome.
Sheri Johnson:
You are really-
Sean Everett:
I have fun doing this kind of stuff, and like I said, if I can help somebody get something done faster just from knowledge that's in my brain, it's here to share.
Sheri Johnson:
Well, you are amazing and you have a great message, and just a fantastic everything. This whole day has been great. Let's put this into practice, everybody. Go reach out, go check him out. You can check out his personal Facebook page, which I think you said, is it Everett?
Sean Everett:
Yeah. So my personal Facebook page is just Sean Everett and it's public. I recommend your pages to be public, but you'll see me, my wife, and my two little munchkins in the profile picture. And yes-
Sheri Johnson:
Awesome.
Sean Everett:
… you message me, hit me up, it's all good.
Sheri Johnson:
Fantastic. Well, Sean, I can't thank you enough. Everybody, this will be recorded in Sherri Johnson You Rock! Podcast. I'm so excited. So make sure, if you haven't downloaded my… Listen to this, our podcast just hit 5,000 downloads in like three months.
Sean Everett:
Wow. That's awesome. Good for you. That's amazing.
Sheri Johnson:
I tell Zach, it's Zach. He tells me it's… Obviously, people don't hear my [crosstalk 01:01:27], but very humbling. And you know what?
Sean Everett:
I love it.
Sheri Johnson:
It's great. There's a lot of content on You Rock!. I've been saying that for probably 30 years, so it's been my thing. But pull that down, it's on all podcasts. If you don't have it yet, please go check it out, and put this into practice, everybody, please. And Sean, have a wonderful weekend with your family and thanks for sharing all your awesome intel and your knowledge about Google My Business and Pinterest. You're amazing, we'll have back on the show and I'll be out there in Vegas, so I'll look you up. I can't wait to meet you.
Sean Everett:
Thank you so much. You have a great day.
Sheri Johnson:
Thanks, buddy.
Sean Everett:
It was very with you.
Sheri Johnson:
Thanks. Bye-bye.
Sean Everett:
Thank you. Bye.
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Sherri is CEO and founder of Sherri Johnson Coaching & Consulting. With 25 years of experience in real estate as an agent, broker, and executive, Sherri now offers her proven strategies through coaching, consulting and keynote speaking services nationwide. She is a national speaker for the Homes.com Secrets of Top Selling Agents tour and is the Official Real Estate Coach for McKissock Learning and Real Estate Express. She is also a preferred national coach for multiple Top-10 national real estate brokers, and has been named a RISMedia Real Estate Newsmaker in 2020 and 2021 as an Industry Influencer and Thought Leader.
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