How to Work Your Sphere of Influence With Allan Dalton

Check out my latest Rockstar Interview with Allan Dalton!
Allan talks about how to grow our sphere of influence and how to market ourselves!
Allan is the former chief marketing officer of RISMedia and co-founder and former president of RISMedia’s Top 5 in Real Estate Network®.
Allan has 30 years of leadership experience, including serving as the co-owner of a 32-office firm and EVP Coldwell Banker New England, and has created marketing systems for leading brands.
Some of the topics covered in this interview include:
– The industry evolving from database to client base
– Marketing proposals vs. listing presentations
– Real Estate marketing being broken down into 3 terms
– The one reason why houses don't sell
– And more


Click here for the podcast version of this 


In this episode we covered:

0:00 – 05:00 About Allan

05:00 – 13:00 The industry needs to evolve from databases to client bases

13:00 – 15:00 How clients make decisions/create the best listing presentation

15:00 – 19:00 Marketing proposal vs. listing presentation

19:00 – 24:00 The one reason why houses don’t sell

24:00 – 28:00 Knowledge having more value than data and how the industry approaches pricing

28:00 – 31:00The one word all agents need to stop using

31:00 – 34:00 The difference between Search engine optimization and seek engine optimization

34:00 – 39:00 Socia media marketing vs. social media monetizing

39:00 – 43:00 How to get more listings

43:00 – 49:59 Real estate marketing come down to 3 terms

50:00 – 52:59 Recap of Allan’s tips

53:00 – 57:59 How to add value

58:00 – 63:59 Changing our mindset in real estate

64:00 – 57:59 How to own the market

68:00 The future of the real estate industry

Click here to get a free 30-minute strategy call.

Sherri is CEO and founder of Sherri Johnson Coaching & Consulting. With 25 years of experience in real estate as an agent, broker, and executive, Sherri now offers her proven strategies through coaching, consulting and keynote speaking services nationwide. She is a national speaker for the Secrets of Top Selling Agents tour and is the Official Real Estate Coach for McKissock Learning and Real Estate Express. She is also a preferred national coach for multiple Top-10 national real estate brokers, and has been named a RISMedia Real Estate Newsmaker in 2020 and 2021 as an Industry Influencer and Thought Leader.

Learn more about Sherri by visiting

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